Simplifying Statistics...
We can assist you with different statistical issues in clinical trials like Study Design, Sample Size Calculation, SAP........
GSTATS is the organization which deals in all types of data and provides service of data analysis to NGOs........
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Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment.
If we divide Market Research into five steps as follows:
- Defining the Problem.
- Research Design.
- Data Collection.
- Analysis.
- Report Writing & presentation.
It is our understanding that we will be involved in the 4th and 5th areas. The statistical tools that will be useful for the Analysis, will include:
- Hypothesis testing: used to determine whether significant differences exist between groups, or between expected responses and actual responses.
- Regression analysis: used to identify potential drivers of customer behavior and satisfaction (cross-sectional analysis) or to forecast future sales (time-series analysis).
- Discrete Choice Modeling and Conjoint Analysis: used to determine optimal pricing and product features.
- Multivariate analysis in market research like segmentation.
- Other tools as needed.
